Meet Sebastian Rojas, farmer liaison officer at Natural Habitats. As a child he spent all his summer holidays at his grandparents’ farm. He loved being out in the field, helping his grandfather cultivate the organic fruit orchards. Already from a young age he was imbued with the extensive traditional knowledge that farmers in Ecuador use to work their land. He also experienced how farmer communities are deprived of government services and proper schooling, halting development and innovation. Now, while still supporting his grandfather, he works to eliminate barriers for progress in palm cultivation.