Natural Habitats is proud to announce its recent partnership with West Paw, a Certified B Corporation committed to reducing its “environmental pawprint”. This partnership signifies the creation of their newest line of Creamy Dog Treats. West Paw dedicates itself to providing pet owners with peace of mind knowing that their furry friends are only receiving the best ingredients, sustainably sourced and all-natural.
In tandem with Natural Habitats and our counterpart Palm Done Right, this partnership was formed to both create amazing, high-quality dog treats and to foster awareness about the benefits of organic palm oil. Containing sustainably sourced, organic palm oil, these treats are ideal for both providing your dog with the best of the best while supporting sustainability efforts.
Like all the other ingredients West Paw uses in all of their treats, the palm oil in the Creamy Dog Treats is fully traceable so you can ensure that the source of the ingredient is deforestation-free, wildlife-friendly, and empowering to the farmers who work to harvest it.
West Paw’s Creamy Dog Treats come in convenient, squeezable pouches. Dog owners can choose between three flavors for their furry best friends: Mixed Nut Butter, Blueberry, and Chia Seed; Mixed Nut Butter, Sweet Potato, Chia Seed, and Cinnamon; as well as Peanut Butter and Banana. Although these options are delicious, that isn’t the only reason these flavors were chosen. The ingredients in these treats are nutritious and contain a high level of antioxidants, immune-boosting vitamins and minerals, and omega-3 fatty acids, all of which offer major benefits to dogs’ health.
In addition to the yummy treats with nutritional perks, West Paw also encourages pet owners to pair the Creamy Dog Treats with their collection of toys that offer mental stimulation to keep dogs busy as they play. The Creamy Dog Treats can be placed within their various toys such as the Toppl®, Tux®, and Qwizl®, where dogs can then play with the toy to retrieve the treat inside.
When it comes to forming a partnership, the collaboration with Natural Habitats, Palm Done Right, and West Paw was a simple choice. What makes these companies so well-equipped to work together seamlessly? We saw a huge opportunity in furthering the mission of both organizations and bringing amazing quality treats to dogs, as West Paw is a pet toy and treat company in Bozeman, Montana, whose mission is to provide durable, safe, responsibly made items.
“Our work is to use our business as a force for good to help future generations enjoy a healthy planet, productive work, and strong communities,” says CEO and President Spencer Williams.
West Paw commits to creating high-quality products with only safe and sustainable materials, being conscious of their impact on the earth, their workers, and pets. The company ensures it only sources from places with exceptional quality and ethical practices.
Additionally, it has a Certified B Corp™ Certification, meaning that West Paw has been thoroughly assessed for its social and environmental performance, and it has earned top scores for over a decade. This speaks to the caliber of the company’s efforts to be socially and environmentally conscious.
In the same way, Natural Habitats is dedicated to reshaping the palm oil industry into one that is no longer shrouded in a negative light, working to transform this ingredient’s sourcing and production so it can start becoming synonymous with sustainability.
Dutch entrepreneur Alfons van der Aa founded Natural Habitats in 2009 with this exact mission, determined to grow organic, sustainable palm oil for good. The goal was to create the first 100% organic, fully integrated supply chain in the palm oil industry to reshape the current status of palm oil production, which had previously been deemed environmentally harmful and socially irresponsible.
This progress towards more ethical practices within the palm oil industry continued to grow, and in 2016, Natural Habitats founded Palm Done Right, a movement to encourage brand, manufacturer, supplier, media, and consumer awareness regarding the positive environmental, economic, and social benefits of organic palm oil.
PDR works to educate the world about conscious companies in the palm oil industry who are putting in the necessary work to change the field as a whole. This empowers customers to know where their palm oil is coming from and discover the companies that care about the environmental and social impact as a whole.
Because of the similar missions among these three organizations, this partnership worked empowers dog owners to buy treats for their pets that they can feel confident in. They can trust that these treats are ethically sourced, sustainably made, and socially conscious. All of these elements are central to the mission of Natural Habitats, Palm Done Right, and West Paw.
Through our work with West Paw, we were able to create Creamy Dog Treats that pet owners can feel good about and dogs can enjoy nutritiously and deliciously. This step forward, and various other steps we have taken over the years, have brought us even closer to completely shifting the palm oil industry and changing the perception of this powerful oil which serves so many beneficial purposes.
Learn more about our work on these treats here, or discover more about Natural Habitats and our mission by exploring our website. With Natural Habitats, there’s a better way to buy palm oil.
